Page Builder

The Picket page builder lets you create rich, professional-looking storefront pages without writing code. You add blocks, arrange them visually, edit their content, and publish — all from a single interface.

Navigating to Pages

Go to Pages in the admin sidebar. You’ll see all your pages — published, draft, and archived.

Creating a New Page

Click New Page. Enter:

• Title — The page’s display title (e.g., “About Us”, “Our Story”, “Flower Care Tips”)
• URL Slug — The path after your domain (e.g., “about-us” → yourfarm.mypicket.app/about-us). Slugs are auto-generated from the title, but you can customize them.

Click Create and the page opens in the editor.

The Editor Interface

The editor has three zones:

• Left panel — Block palette and section list
• Center canvas — Your page preview, updated in real time as you edit
• Right panel — Settings for the selected block or section

Working with Blocks

Adding Blocks

Click the + button that appears between sections (or at the top/bottom of the page) to open the block picker. Select a block type to add it.

Selecting and Editing

Click any block on the canvas to select it. The right panel updates to show that block’s editable fields — text content, image selections, links, button labels, and appearance settings.

Reordering Blocks

Drag the six-dot handle on the left edge of a block up or down to reorder it within a section.

Deleting a Block

Select the block, then click the trash icon in the block toolbar (appears when a block is selected).

Block Types Reference

Content

Block	Best for
Hero	Full-width banner with heading, subtext, button, and background image. Usually your first block.
Text	Rich text with headings, paragraphs, bold, italic, lists, and links.
Image	A single image with optional caption.
Image Gallery	Responsive photo grid. Great for showing your farm, products, or arrangements.
Video	Embed YouTube or Vimeo by URL.
Carousel	Slideshow of images.

Products

Block	Best for
Featured Products	Automatically displays products from your catalog with “Add to Cart” buttons. Great on your homepage.
Categories Grid	Shows your product categories as visual cards.
Subscriptions	Displays your subscription plans with signup CTAs.

Marketing

Block	Best for
Testimonials	Customer quote cards. Nothing sells better than social proof.
CTA	Call-to-action section with heading, text, and a prominent button.
Newsletter Signup	Email capture form. Subscribers go into your newsletter list.
FAQ	Accordion list of questions and answers.

Utility

Block	Best for
Contact Form	Name/email/message form. Submissions appear in Form Submissions.
Spacer	Adds vertical whitespace between sections.
Divider	A horizontal line separator.

Section Layouts

Each section of your page can have a column layout. Click the Layout icon in the section header to change between:

• Single column — Blocks stack vertically (the default)
• 50/50 — Two equal-width columns
• 33/67 or 67/33 — Narrow + wide split
• Three columns — Three equal columns

Column layouts let you put an image next to a text block, or create a feature grid with three cards side by side.

Section and Block Settings

Beyond content, each section and block has appearance settings:

• Background — Solid color, gradient, image background, or subtle texture
• Padding / Spacing — Control the breathing room above and below
• Visibility — Show or hide on mobile, tablet, or desktop independently

Saving and Publishing

• Save — Saves your changes. If the page is published, customers see the updated version immediately.
• Publish / Unpublish — Toggle the page live or hide it. Use the toggle at the top of the editor.
• Preview — Opens a new tab showing exactly what customers see, without leaving the editor.

Using AI to Generate Pages

Not sure how to start? Use Pages > Generate with AI. Describe what you want — “An about page for a flower farm in Baltimore that focuses on dahlias and sustainable growing practices” — and Picket generates a full draft using your farm’s branding and media library. Review and edit the result in the editor.

Setting Your Homepage

By default, customers see the standard shop listing at your root URL. To replace it with one of your custom pages:

1. Go to Settings > Design.
2. Under Homepage, select your page.
3. Save.