Analytics Dashboard

The analytics dashboard gives you a clear picture of how your store is performing — who’s visiting, what they’re buying, and how your business is trending over time.

Accessing Analytics

Go to Analytics in the admin sidebar. The dashboard is organized into several tabs.

Overview Metrics

At the top of the analytics dashboard, you’ll see your key metrics at a glance:

• Total revenue — Gross sales for the selected period
• Orders — Total number of orders placed
• Average order value — Revenue divided by number of orders
• New customers — Customers who placed their first order in this period

Each metric shows the current period value and a comparison to the previous period (e.g., +12% vs. last month), so you can see whether you’re trending up or down.

Date Range

Use the date range picker to view any period:

• Today / Yesterday — Real-time activity
• Last 7 days / Last 30 days — Short-term trends
• This month / Last month — Monthly comparison
• Custom range — Any specific date range

The date range applies to all charts and metrics on the dashboard.

Sales Charts

Revenue Over Time

A line chart showing your daily/weekly/monthly revenue. Useful for spotting:

• Seasonality — Revenue peaks and valleys through the year
• Impact of promotions — Did that discount code bump sales?
• Day-of-week patterns — Are Fridays consistently higher than Mondays?

Orders Trend

Similar to revenue, but shows order count rather than dollar amount. Use both together — if revenue goes up but order count stays flat, your average order value is growing (good). If order count goes up but revenue is flat, people are placing smaller orders.

Product Performance

Top Products by Revenue

A ranked list of your best-selling products, by total revenue generated in the selected period. Use this to:

• Understand what customers actually want
• Decide which products to promote more heavily
• Identify underperformers to refresh or retire

Top Products by Quantity

Same list, sorted by number of units sold rather than revenue. Useful if you have a high-volume, lower-price product that ranks differently by quantity than by revenue.

Traffic Analytics

Page Views

How many times your storefront pages were viewed. This includes your shop, product pages, and any custom pages you’ve created.

Sessions

A session is a single visit to your storefront. One person visiting several pages in a single visit counts as one session. Sessions give you a better sense of actual visitor count than raw page views.

Referral Sources

Where your visitors are coming from:

• Direct — Typed your URL directly or used a bookmark
• Social — Came from Instagram, Facebook, etc.
• Search — Found you via Google or another search engine
• Referral — Came via a link on another website
• Email — Clicked a link in one of your emails

This tells you which marketing channels are actually driving traffic to your store.

Subscription Metrics

If you run subscriptions:

• Active subscribers — Current subscriber count
• MRR (Monthly Recurring Revenue) — Predictable monthly income from subscriptions
• New subscribers this period — Growth in subscription signups
• Churn rate — Percentage of subscribers who cancelled in the selected period

A rising MRR with a low churn rate is the hallmark of a healthy subscription business.

Exporting Data

Click Export on any chart or table to download the underlying data as a CSV. Use this for:

• Deeper analysis in Excel or Google Sheets
• Sharing with a bookkeeper or accountant
• Comparing to previous years manually

Using Analytics Effectively

Check weekly, act monthly. A single week’s data can be noisy — an unusual event can spike or tank your numbers. Look at weekly data to stay informed, but make business decisions based on monthly or quarterly trends.

Correlate with your calendar. When you see a spike in sales, look back at what you were doing that week. Did you post to Instagram? Send an email? Run a market booth? Understanding what drives sales helps you do more of it.

Watch your top products. If a product falls off the top 5 list, ask why. Did it sell out? Did you raise the price? Is there a better season for it?

Track conversion, not just traffic. High traffic with low orders means people are interested but not buying. Check your product photos and descriptions — are they compelling? Is your pricing clear? Is there friction in the checkout?