Built for flower farmers
Sell bouquets online. Deliver locally. Stop managing spreadsheets.
Bouquet subscriptions with flex weeks, multi-site pickup, seasonal availability, and delivery zones — all in one place. No Squarespace. No plugins. Starting at $0/mo.
You're running a flower farm on duct tape.
takes the order
processes the payment
tracks who gets what, and when
sends the weekly update
handles every skip request, pickup change, and "can I switch to Thursdays?"
Four tools, none of them talking to each other, and you're the integration layer.
One platform. Built for how flower farms actually sell.
Not a generic shop with plugins. Not enterprise software for produce operations. Features designed for cut flower growers.
Bouquet Subscriptions
Flex-week subscriptions your members control
Sell a season of bouquet credits. Members choose which harvest weeks to pick up from a calendar you control — with per-week capacity caps so you never overcommit. No more spreadsheet tracking, no more skip-week emails.
Multi-Site Pickup
Coffee shops, gyms, and farm stands as pickup sites
Define pickup locations with specific days and time windows. Customers see available sites at checkout based on their address. Per-location capacity keeps your packing list manageable.
Seasonal Availability
Dahlias appear in August. Disappear in November.
Set availability windows on any product. Tulip bundles show up in April, sunflowers in July, dried wreaths in October. No manual publishing and unpublishing — it just happens.
Delivery Zones
Route your deliveries by ZIP code
Define delivery areas with per-zone fees and schedules. Offer free delivery over a threshold. Customers see available delivery days at checkout — no back-and-forth texts.
Your Storefront
A beautiful shop that looks like your farm
Drag-and-drop page builder with 15+ block types. Build your About page, a seasonal menu, a workshop schedule. 8 botanical color palettes. Mobile-ready from day one.
Order Management
One view for the whole week
See every order — subscriptions, a la carte, wholesale — in one dashboard. Filter by delivery day, pickup location, or fulfillment status. House accounts for your restaurant and florist buyers.
What you're actually paying today.
Most flower farms cobble together 3–4 tools. Here's how that stacks up against one platform that includes everything.
| Picket | The patchwork | |
|---|---|---|
| Online store | Included | Squarespace $33/mo |
| Subscription management | Included | Spreadsheet (your time) |
| Email / newsletters | Included | Mailchimp $20–45/mo |
| Delivery zones | Included | Not available |
| Pickup scheduling | Included | Not available |
| Seasonal product windows | Included | Manual toggle |
| Real monthly cost | $0–49/mo | $53–80/mo + hours of admin |
Card processing (2.9% + 30¢) is the same everywhere. Picket adds a 2% service fee on Free, 0% on Standard ($49/mo), and 0% on Pro ($99/mo).
Compared to farm platforms.
Farm-specific platforms are closer — but they're built for produce operations, charge setup fees, and start at $99/mo.
| Picket | Local Line | Barn2Door | |
|---|---|---|---|
| Monthly cost | $0–49/mo | $99/mo | $119/mo |
| Setup fee | $0 | $0 | $399–599 |
| Platform transaction fee | 0–2% | 0% | 2% hidden |
| Flex-week subscriptions | Included | +$24/mo add-on | Limited |
| Page builder | 15+ block types | Basic | Templates only |
| Seasonal availability | Automatic | Manual | Manual |
| Free tier | Yes | No | No |
| Annual cost at $5K/mo sales | $588 | $1,476 | $2,988+ |
Annual cost includes subscription + service fees at $60K/year revenue. Card processing (2.9% + 30¢) excluded — it's the same everywhere. Picket Standard shown.
We understand flower farms.
Designer's choice
Your subscribers trust your eye. Picket's subscription model is built around grower's-choice bouquets — not customizable boxes that don't apply to flowers.
Perishability
Cut flowers need water within hours. Missed pickups can't be rescheduled. Automated pickup reminders and strict no-makeup-week policies are built in.
Short seasons
May through October, maybe a dried-flower add-on in winter. Picket doesn't bill you $99/mo year-round for a seasonal business.
Multiple channels
CSA subscriptions, farmers' market pre-orders, wedding inquiries, and wholesale — all from one dashboard, one inventory, one customer list.
Start free. Upgrade when you grow.
Every plan includes subscriptions, delivery zones, pickup scheduling, seasonal availability, and the page builder. No add-on fees.
Free
First season
$0/mo
- 2% service fee
- 15 products
- 30 orders/mo
- 1 delivery zone
- 1 team seat
Standard
Growing farms
$49/mo
- 0% service fee
- 30 products
- 100 orders/mo
- 3 subscriptions
- 3 delivery zones
- 3 team seats
Pro
Established operations
$99/mo
- 0% service fee
- Unlimited everything
- Unlimited team seats
- Priority support
Card processing (2.9% + 30¢) passes through at cost on all plans.
I built Picket after watching my partner run a flower farm in Baltimore with Square, Squarespace, Google Sheets, and Mailchimp — four tools held together by her memory. She needed one platform that understood bouquet subscriptions, porch pickups, and seasonal inventory.
— Eric, founder of Picket
Got questions? Pick up the phone: (443) 219-7137
Read our story →Your flower farm deserves a storefront.
Start free. Upgrade when you grow. No credit card required.
Don't want to do it yourself? I'll build it for you →