Setting Up Delivery Zones

Delivery zones tell Picket where you deliver, how much you charge, and which days you do it. Customers at checkout only see delivery options that include their zip code — so zone setup directly affects whether customers can complete a purchase.

Navigating to Deliveries

In the admin sidebar, click Delivery. You’ll see your delivery zones and any pickup locations you’ve configured. Click Add Zone to create your first delivery area.

Creating a Delivery Zone

Zone Name

Give it a name that makes sense to you (not shown to customers): “Baltimore City,” “Inner Suburbs,” “Rural Routes,” etc.

ZIP Codes

Enter the ZIP codes you deliver to, separated by commas. Be precise — Picket uses the ZIP code the customer enters at checkout to determine which zones are available to them.

If a customer’s ZIP code isn’t in any zone, they won’t see delivery as a checkout option. They’d need to choose pickup instead (if you offer it).

Delivery Fee

Enter the flat fee you charge for delivery to this zone. This gets added to the customer’s order total at checkout.

Common approaches:

• Flat fee — Same price for everyone in the zone (e.g., $5 for city deliveries)
• Free delivery — Set the fee to $0. Consider requiring a minimum order amount to offset the cost.
• Distance-based pricing — Create multiple zones at different price points (e.g., City: $5, Suburbs: $10, Outer ring: $15)

Minimum Order Amount

Optional. Require a minimum order total (e.g., $40) before this delivery zone is available. This prevents situations where you’re driving 30 minutes to deliver a $10 item.

Delivery Days

Check the days of the week you deliver to this zone. Customers can only schedule delivery on the days you select. If you deliver on Wednesdays and Saturdays, check both boxes.

Order Cutoff

Set the day and time by which customers must order for the next delivery. For example, if you deliver on Wednesdays and your cutoff is Sunday at 8 PM, orders placed after Sunday evening won’t be available for Wednesday — they’d roll to the following Wednesday.

Adding Pickup Locations

Pickup lets customers collect their order at a location you specify — your farm stand, a farmers market, a drop point, etc.

1. Click Add Pickup Location.
2. Enter the location name (e.g., “Brookfield Blooms Farm Stand”) and address.
3. Set the days and times customers can pick up.
4. Save.

Customers choosing pickup see your locations at checkout and select their preferred one.

Multiple Zones

You can create as many zones as you need. A typical setup for a regional flower farm might look like:

Zone	ZIP Codes	Fee	Delivery Day
Inner City	21201, 21202, 21210	$5	Wednesday
Suburbs	21093, 21045, 21117	$10	Wednesday
North County	21030, 21031	$15	Thursday

Customers in 21210 would only see the “Inner City” option with a $5 fee. Customers in 21093 would only see “Suburbs” at $10.

If a customer is in a ZIP code you don’t serve, they’ll see a message that delivery isn’t available in their area, and they can choose pickup instead (if you offer it).

Tips

Start with one zone. You can expand later. Getting one zone working correctly is better than setting up five imperfectly.

Double-check your ZIP codes. It’s easy to miss a digit. If customers can’t find their area at checkout, check whether their ZIP code is actually in your zone list.

Set realistic cutoffs. Give yourself enough time between order cutoff and delivery to prep orders. For flowers, 2–3 days lead time is typical.

What’s Next

Your store is set up, your products are in, and you’re ready to deliver. Time to make your first sale! Head to Making Your First Sale to learn how orders work from end to end.