You grow it. You pack it. You price it.
You sell it. You market it. You deliver it.
Do it all — more easily — with Picket.
The online storefront for businesses run from a backyard, a kitchen, or a small studio. Starting at $0/mo.
Running a cottage business means wearing every hat.
5 AM
Harvest
8 AM
Process & pack
10 AM
Load the van
11 AM
Deliver
2 PM
Answer DMs
9 PM
Update the spreadsheet
The business side shouldn't be harder than the work itself.
Just the right features for growing businesses.
Not enterprise software. Not a generic shop with plugins. Tools designed for businesses that serve their community.
Your own storefront
A beautiful shop that's yours — not a marketplace
Mobile-ready, always on. Your customers order directly from you — no third-party fees, no competing listings. Seasonal products appear and disappear automatically.
Delivery & pickup
Route deliveries by ZIP. Schedule pickup days.
Define delivery zones, set per-zone fees and schedules, and offer free delivery over a threshold. Customers see available days at checkout based on their address.
Subscriptions
Flexible CSA-style subscriptions your customers control
Sell a season of credits. Subscribers pick which weeks to receive from a calendar you control — with per-week capacity caps so you never overcommit.
Orders
A clear weekly view of what's due and where it's going
See every order for the week, filter by delivery day or pickup, track fulfillment status. No more cross-referencing spreadsheets and group texts.
Page builder
Tell your story with pages that look like you
Build an About page, a seasonal menu, a farm stand schedule. Drag-and-drop blocks — no design skills required. Your brand, your way.
Customers
Know your regulars. Grow your community.
Customer profiles, order history, newsletter signups, and discount codes. Build real relationships instead of managing anonymous transactions.
Built for businesses that serve their community.
If you sell locally, deliver to your neighbors, or take orders for the weekend — Picket was built for you.
Beautiful, mobile-ready storefronts — ready in minutes.
Delivery & pickup scheduling.
Clear weekly order management.
Simple customer insights.
All included. No app marketplace.
Generic platforms nickel-and-dime you for the features cottage businesses actually need.
| Picket | Shopify + Apps | |
|---|---|---|
| Platform | $49/mo | $29/mo (annual) |
| Delivery zones | Included | +$30–50/mo app |
| Subscriptions / CSA | Included | +$50–100/mo app |
| Seasonal availability | Included | Manual or +$10/mo app |
| Pickup scheduling | Included | Basic (no time slots) |
| Real monthly cost | $49/mo | $130–240/mo |
Card processing is the same on both. Picket Standard has no service fee; Shopify charges its own transaction fee if you don't use Shopify Payments.
Start free. Upgrade when you grow.
Every plan includes delivery zones, subscriptions, pickup scheduling, and seasonal availability. No app marketplace.
Free
Just getting started
$0/mo
- 2% service fee
- 15 products
- 30 orders/mo
- 1 delivery zone
- 1 team seat
Standard
Steady weekly sellers
$49/mo
- 0% service fee
- 30 products
- 100 orders/mo
- 3 subscriptions
- 3 delivery zones
- 3 team seats
Pro
Growing local businesses
$99/mo
- 0% service fee
- Unlimited everything
- Unlimited team seats
- Priority support
Card processing (2.9% + 30¢) passes through at cost on all plans.
I'm Eric. I built Picket after watching my partner run a flower farm with Square invoices, spreadsheets, and duct tape — and realizing local growers deserved something built for the way they actually work.
Got questions? Pick up the phone: (443) 219-7137
Read our story →Serve your community with ease.
You already do the hard part. Let Picket handle the rest.