Understanding Pricing Plans

Picket has three plans: Free, Standard ($29/month), and Unlimited ($79/month). Here’s how to think about each one and when to upgrade.

At a Glance

	Free	Standard	Unlimited
Monthly cost	$0	$29/mo	$79/mo
Service fee	2% per order	1% per order	0%
Products	15	30	Unlimited
Orders/month	30	100	Unlimited
Subscription plans	1	3	Unlimited
Delivery zones	1	3	Unlimited
Discount codes	3	10	Unlimited
Pages	5	10	Unlimited
Media storage	10 GB	25 GB	Unlimited
Team seats	1	3	Unlimited
AI image analysis	Unlimited	Unlimited	Unlimited
“Powered by Picket” badge	Shown	Hidden	Hidden

All plans have the same core features — the differences are in limits and the service fee.

The Free Plan

The Free plan is a real, fully-functional storefront — not a trial or a watered-down preview. You can use it to run a small farm business indefinitely.

The trade-off is the 2% service fee on every order. Picket takes 2% of each order’s subtotal as a fee for providing the platform.

Who it’s right for: New farms just getting started, farms doing less than ~$2,900/month in revenue, or any farm that wants to try Picket before committing to a subscription.

The Standard Plan ($29/month)

Standard cuts the service fee to 1% and expands all limits. At $29/month plus 1%, you keep more of every order.

The math: At $2,900/month in revenue, the Free plan’s 2% fee costs $58. Standard costs the same: $29 plus 1% ($29). Above $2,900/month, Standard is cheaper than Free.

Who it’s right for: Farms bringing in more than ~$2,900/month in orders, farms that want more than 15 products or 1 delivery zone, and farms that want to remove the “Powered by Picket” badge from their storefront.

The Unlimited Plan ($79/month)

Unlimited has no service fee. It is for farms that have outgrown Standard’s limits — more than 30 products, more than 100 orders per month, more than 3 subscription plans, etc.

The math: At $5,000/month in revenue, Standard costs $79: $29 plus 1% ($50). Unlimited costs a flat $79. Above $5,000/month, Unlimited is cheaper than Standard.

Who it’s right for: Established farms with high order volume, multi-CSA operations, farms with large catalogs or multiple growing sites.

Card Processing Fees

All plans pay Stripe’s standard card processing fee: 2.9% + 30¢ per transaction. This is Stripe’s fee — not Picket’s — and applies regardless of your plan. It’s the cost of accepting credit and debit cards online (the same rate Shopify, Square, and all other e-commerce platforms pay Stripe).

Picket passes this through at cost with no markup.

What Happens When You Hit a Limit

If you try to create a 16th product on the Free plan, Picket will show you a message explaining you’ve hit your plan’s product limit and offer to upgrade. Your existing products remain untouched — you just can’t create new ones until you upgrade or archive an existing one.

The same applies to all other limits: you’re never cut off from existing data, just prevented from creating new items above the limit.

Early Adopter Program

The first 20 farms to join Picket get Standard free for 3 months — no credit card required to start. This gives you time to grow your business and see whether the platform works for you before paying anything.

Ask us about the early adopter program at hello@mypicket.app.